Cause Marketing/ Community Programs

Slowly but surely the headwinds Walmart has faced for years in its domestic expansion efforts have begun to diminish to the point where major victories are now being scored. Two examples stood out this week on opposite sides of the country. The highest profile of these is the situation in New York where it may not seem like Walmart won a victory this week, but it did. Walmart’s entry into the city has been the subject of considerable and heated debate for at least five years, but the situation has come to head in recent months.

BENTONVILLE, Ark. -- Walmart announced that the Walmart Foundation committing more than $750,000 in cash and in-kind donations to support emergency relief efforts in Sao Paulo and Rio de Janeiro, Brazil where an estimated 827 people have been killed and thousands have been left homeless following torrential rains and mudslides. A $400,000 donation from the Walmart Foundation will help purchase critical supplies like water, food, medical supplies and long-term relief efforts.

BENTONVILLE, Ark. -- Walmart announced that it is offering 20,000 free tickets to the America I AM: The African-American Imprint tour, of which Walmart is a presenting sponsor. America I AM, a four-year touring exhibition that celebrates nearly 500 years of African-American contributions to this country, will make its Washington, D.C. debut at the National Geographic Museum on Feb. 2.

LOS ANGELES — Kroger banners Ralphs and Food 4 Less/Foods Co have kicked off their respective charitable campaigns to benefit children in the markets they serve.

MINNEAPOLIS – Target announced that on Feb. 2 it will celebrate the opening of the newly renovated library at the George Peabody Elementary School. The renovation was made possible with the help of The Heart of America Foundation and the NFL Players Association.

HOFFMAN ESTATES, Ill. -- Kmart announced that it is teaming up with comedian Steve Harvey for its Share the Word campaign celebrating Black History Month. According to the company, this year's installment of the Share the Word program was designed to spotlight the unique bonds found in black communities that have historically driven the progression of African-Americans.

NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.

First it was Walmart U.S. president and CEO Bill Simon at the White House with First Lady Michelle Obama announcing a healthy food initiative that generated enormous amounts of favorable publicity for the company. Now we get word out of Europe that Walmart president and CEO Mike Duke and Walmart International president and CEO Doug McMillon not only attended the World Economic Forum in Davos, Switzerland, they hosted a breakfast meeting.