Cause Marketing/ Community Programs

WASHINGTON -- Walmart joined First Lady Michelle Obama in Washington today to unveil a comprehensive effort to provide its customers with healthier and more affordable food choices. 

The program will involve five key elements:

Washington, D.C. -- An endorsement by First Lady Michelle Obama of its new food nutrition and health initiative has helped to propel Wal-Mart Stores forward in its plans to remove political obstacles to further U.S. growth.

The new healthy food drive, in which Walmart is reformulating its Great Value private-label foods to reduce sodium and sugar contents, was announced on Thursday at a community center in a low-income area of Washington, D.C. It was attended by the First Lady, who also leads an administration initiative to fight childhood obesity.

BENTONVILLE, Ark. — Walmart's philanthropic arm announced a $2 million donation to help food banks save money on energy bills.

This funding, the Walmart Foundation said, will help 16 food banks "go green," by becoming more energy efficient through lighting, refrigeration or heating and air conditioning equipment upgrades.

This initiative is a part of Walmart's commitment to fighting hunger. In May, Walmart and the Walmart Foundation announced a $2 billion cash and in-kind commitment through the end of 2015, including:

The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it. 

TUCSON, Ariz. — Safeway announced that it has formed a fund to aid the victims of the recent shooting that occurred in one of its Tucson stores.

The company launched the fund with an initial contribution of $100,000 from the Safeway Foundation, and encourages in-store contributions from Safeway customers and community members in the company’s Arizona stores.

Walmart announced that it is funding Partners for Breakfast in the Classroom, a new initiative aimed at increasing breakfast consumption among schoolchildren and highlighting the academic and nutritional benefits of eating in the morning.

Walmart Foundation donated $3 million to the initiative being run collectively by the Food Research and Action Center (FRAC), National Association of Elementary School Principals Foundation, National Education Association Health Information Network, and School Nutrition Foundation.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

KNOXVILLE, Tenn. — Grocer Food City has inked a partnership with the University of Tennessee Medical Center to expand the Healthy Living Kitchen — a move that is expected to result in a significantly greater reach for Healthy Living Kitchen programs and educational efforts at schools, community events and Food City supermarkets throughout the region.