Cause Marketing/ Community Programs

Not sure why parents of a newborn would want to share images of their child with throngs of people gathered in Times Square or motorists in Los Angeles, but in these celebrity-obsessed and digitally-enabled times a lot of behaviors defy logic.

Be that as it may, Target devised a novel brand-building campaign that allowed parent to essentially share images of their baby with a universe of complete strangers as opposed to the more discrete tradition of limiting viewings to family and a close knit group of friends.

Stratham, N.H. -- A Tuesday report by the Wall Street Journal said that outdoor gear retailer Timberland will expand its presence in mainland China from 110 stores currently to double that number.

According to the company’s president and CEO, Jeffrey Swartz, who was interviewed by WSJ, the retailer sees the potential to more than double its doors in the next three years.

Swartz said one way his company can connect with Chinese consumers is by highlighting its environmental credentials.

QUINCY, Mass. - Stop & Shop Supermarket announced that it set a new record in 2010 with its annual Food for Friends campaign. More than $2 million -- a 40% increase from 2009 -- will be donated to more than 300 local food pantries and regional food banks throughout Stop & Shop's operating areas this year, the company reported.

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

BENTONVILLE, Ark. - As its latest Facebook campaign for hunger relief draws to a close, Walmart is encouraging last-minute "likes" that will help determine which of 100 U.S. cities will receive $1.5 million in grants. The "Fighting Hunger Together" Facebook campaign will end at 12 a.m. on Jan. 1 and is part of the company's $2 billion commitment to help fight hunger through 2015.

Walmart turned to Facebook to spread awareness of hunger with an innovative initiative to determine how $1.5 million in grant money will be divvied up among 100 U.S. cities, but the social media effort is ending soon and Walmart is encouraging last minute “likes” as the New Years Day deadline approaches.

WASHINGTON - Gap Inc. announced that President Obama intends to appoint Bobbi Silten, chief foundation officer at Gap Inc., to serve on the White House Council for Community Solutions. The Council will provide advice to the President on the best ways to mobilize citizens, nonprofits, businesses and government to work more effectively together to solve specific community needs.