Cause Marketing/ Community Programs

Boca Raton, Fla. -- Office Depot is launching the 2011 Green Business Challenge in partnership with Local Governments for Sustainability USA (ICLEI) and elected officials from across the United States.

Troy, Mich. -- Oakland Mall is using social networking as a tool to get shoppers involved this Mother's Day to benefit Moms at Detroit Rescue Mission Ministries (DRMM), a non-profit agency dedicated to assisting the homeless and getting them back on their feet.

Target began its in-store recycling program just nine months ago, and some of the early numbers from the program are staggering. Between April 2010, when the program was launched, and December 2010, the company collected and recycled more than 170 million shopping bags and more than 1.4 million pounds of cans and bottles. In addition, the company said it collected roughly two million units of small electronic items such as MP3 players and cell phones.

LOS ANGELES — Two Kroger banners have raised funds to benefit Japan earthquake and tsunami victims.

Ralphs and Food 4 Less said they raised more than $100,000 for the American Red Cross' International Response Fund for its Japan relief efforts. The retailers hosted a fundraising campaign that ran from March 21 through April 9.

LAKELAND, Fla. -- In recognition of Earth Day, Publix Super Markets announced that it will donate 50 cents per lb., (up to $40,000), to Sustainable Fisheries Partnership when customers purchase any wild domestic shrimp between April 17 to 27.

According to the company, the Publix donation would assist SFP in providing fisheries along the Gulf with the resources and tools needed to operate in a more sustainable manner.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.

PITTSBURGH -- KidsVoice, an organization which advocates for abused, neglected and at-risk children, announced that American Eagle Outfitters will be the presenting sponsor for its events during Child Abuse Prevention Month, which include Kitetails & Cocktails on April 28 and Kites for Kids on April 30. Both events will take place at the Pittsburgh Zoo & PPG Aquarium.

One creative child will win a $5,000 scholarship!

PLEASANTON, Calif. -- Safeway announced that it has been named the most sustainable national U.S. grocer for seafood by Greenpeace. Greenpeace's retailer scorecard ranks the top 20 grocery retailers on the sustainability of their seafood practices.

The "Carting Away the Oceans" report and scorecard, released on April 11, rates retailers' existing seafood policies, initiatives, product labeling/dissemination of information about products, and practices surrounding the sale of certain unsustainable or "red list" species.