Cause Marketing/ Community Programs

Salem, Ore. -- Anthropologie and the Cork Forest Conservation Alliance (CFCA) announced a joint initiative in all 153 Anthropologie stores in the United States and United Kingdom to increase awareness and promote the preservation of Mediterranean cork forests, one of the planet’s most important ecosystems.

BENTONVILLE, Ark. — The philanthropic arm of Sam's Club has committed funds to organizations that promote healthy living.

The Sam's Club Giving Program said it will award more than $2.8 million to prevention and awareness programs — which include YMCA of the USA, Sesame Workshop, Alliance for a Healthier Generation and the OASIS Institute — that emphasize positive lifestyle changes and help reduce such conditions as obesity, diabetes, heart disease and more.

Beachwood, Ohio -- Developers Diversified Realty Corp. said that it earned one MAXI Gold and four MAXI Silver awards for shopping center marketing and management programs at the International Council of Shopping Centers' Fusion Conference in Hollywood, Calif.

In the Sales Promotions and Events category, a MAXI Gold was awarded to the 25 on the 25th event at Deer Park Town Center in Chicago. The center developed a wine-tasting promotion to showcase a local merchant and encourage shoppers to explore the center.

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

HOFFMAN ESTATES, Ill. -- Sears announced that it has launched the Sears Blue Tool Crew "Do It Together" program to honor unsung heroes who use their tools and talents for the greater good of the community. According to Sears DIT is the national expansion of the "Unsung Heroes: Dads Making a Difference" Father's Day initiative that recognized dads across the country in 2010.  

PLEASANTON, Calif. — Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.

MINNEAPOLIS -- Target announced that as part of its Earth Month celebration, it is offering customers the chance to win a "Refresh Your Nest" home makeover worth up to $50,000 with the help of LEED accredited designer Sabrina Soto, as well as hundreds of other sustainable prizes. Guests can log on to Target.com/Eco to enter the sweepstakes.

The Target.com/Eco site also features sustainable products for purchase, sustainable decorating tips from Soto and coupons for use at Target stores.

NORTHBROOK, Ill. -- Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile app designed to help consumers live and shop more sustainably. The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices is an interactive, social media-enabled carbon footprint gauge powered by P&G's Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.