Cause Marketing/ Community Programs

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals. 

BENTONVILLE, Ark. — Sam's Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer's 2011 Giving Made Simple campaign allows Sam's Club members and associates to direct a portion of the company's donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

BENTONVILLE, Ark. — Sam's Club is helping parents prepare for the back-to-school season by offering free children's health and ID screenings at stores nationwide on July 9.

EDEN PRAIRIE, Minn. — Supervalu announced that plans to transition 40 stores to zero waste operations by the end of its current fiscal year ending Feb. 29, 2012. 

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

WASHINGTON — Walmart announced that, through its charitable arm the Walmart Foundation, it has launched a $25 million giving campaign aimed at filling the gaps created when schools close for the summer. Funding to more than 350 local nonprofit organizations will help expand nutrition, learning and employment services for elementary, middle and high school students throughout the 2011 summer months, the company reported.

Walmart said it would address the achievement gap between higher- and lower-income youth by focusing on three key areas:

CINCINNATI — Kroger has released its fifth annual sustainability report.

 Some of the highlights noted in the report include:

• Kroger stores reduced overall energy consumption by 30% since 2000. 

• Company-wide, including all facilities, Kroger has saved more than 2.2 billion kilowatt hours.