Cause Marketing/ Community Programs

MONTVALE, N.J. — A&P has launched a new program offering exclusive discounts to pet owners across New York, New Jersey, Pennsylvania, Delaware and Connecticut. The program is a collaboration with the American Society for the Prevention of Cruelty to Animals. 

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

BENTONVILLE, Ark. — Sam's Club is highlighting health-and-wellness issues through its latest campaign, and has pledged to donate up to $2 million to four nonprofits.

The retailer's 2011 Giving Made Simple campaign allows Sam's Club members and associates to direct a portion of the company's donations to four health-related nonprofit organizations: Alliance for a Healthier Generation, OASIS, Sesame Street and The Y.

BENTONVILLE, Ark. — Sam's Club is helping parents prepare for the back-to-school season by offering free children's health and ID screenings at stores nationwide on July 9.

EDEN PRAIRIE, Minn. — Supervalu announced that plans to transition 40 stores to zero waste operations by the end of its current fiscal year ending Feb. 29, 2012. 

NEW YORK — Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

WASHINGTON — Walmart announced that, through its charitable arm the Walmart Foundation, it has launched a $25 million giving campaign aimed at filling the gaps created when schools close for the summer. Funding to more than 350 local nonprofit organizations will help expand nutrition, learning and employment services for elementary, middle and high school students throughout the 2011 summer months, the company reported.

Walmart said it would address the achievement gap between higher- and lower-income youth by focusing on three key areas:

PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Monday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway's Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.