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eBay takes counterfeiters on with new campaign


NEW YORK — eBay is taking a stand against counterfeit goods by partnering with the Council of Fashion Designers of America (CFDA) to launch "You Can't Fake Fashion," a new campaign to celebrate original design. Part of the campaign includes the creation of totes, customized by 50 designers, which sport the tagline "You can't Fake Fashion." This collection is now on sale exclusively at eBay Fashion Vault at fixed, "Buy It Now" prices. The customized totes retail for $150 and the standard totes retail for $35, with all proceeds benefiting the CFDA Foundation Inc.

“We hope broader awareness will help fight counterfeits and the harm they cause, and eBay is proud to partner with CFDA on this thought-provoking campaign,” said Alan Marks, eBay’s SVP global communications. “Counterfeits not only are illegal, they also damage brand owners, frustrate shoppers and undermine consumer confidence. eBay invests substantial resources to help provide millions of consumers a trusted, confident marketplace experience when shopping for authentic new, used and vintage merchandise, and this campaign is another example of our commitment to being a leading industry voice in the fight against counterfeits.”

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