Kohl's launches latest cause merchandising campaign
MENOMONEE FALLS, Wis. — Kohl's has launched its latest Kohl's Cares campaign around the character of Skippyjon Jones, created by Judy Schachner.
Now through the end of September, Kohl's will offer exclusive storybooks, "Skippyjon Jones," "Skippyjon Jones, Class Action," "Skippyjon Jones in the Dog House," "Skippyjon Jones, Lost in Spice" and "Skippyjon Jones and the Big Bones, through the Kohl's Cares cause merchandise program. Hardcover editions, coordinating plush toys and an illustrated set of note cards are available at Kohl's stores nationwide and online at Kohls.com for just $5 each, with 100% of the net profit benefitting children's health and education initiatives nationwide.
"The thrilling tales of Skippyjon Jones by Judy Schachner belong in every family or classroom reading library. The stories empower children to reach for their goals and embrace their individuality while delivering laughs and smiles at an affordable price of only $5 each," said Julie Gardner, Kohl's EVP and chief marketing officer. "Parents and educators can be assured their purchase of the Skippyjon Jones collection will provide more than just a great book in their collection, but will also support children's health and education initiatives within their own community. The Kohl's Cares program has raised more than $208 million over the past 12 years with the continued support of our compassionate customers."
Kohl's Cares merchandise also includes items for adults including "Crock-pot Busy Family Recipes," "Eat This, Not That! for Kids!" and "Campbell's Best-loved Recipes." Each cookbook is available for just $5.