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Cause Marketing/ Community Programs

  • Macy’s courts back-to-school shoppers on social media

    NEW YORK — Macy’s is getting social, and that’s the place to be when reaching out to potential shoppers who are getting ready to go back to school. 

  • Oscar Mayer Wienermobiles drive into digital space

    MADISON, Wis. — The Oscar Mayer Wienermobiles, the country’s longest-running mobile marketing campaign, are trying out a different type of mobile space with the brand’s launch of its first-ever Wienermobile Run program.

    Oscar Mayer is leveraging social media to engage existing and would-be fans. First, the brand is encouraging people to visit WienermobileRun.com, where they can join their favorite Wienermobile team. Those who do will receive a team bumper sticker while supplies last, and help their team earn points. 

  • Kohl’s to keep Milwaukee zoo patrons wild for theater

    MENOMONEE FALLS, Wis. — Kohl’s wants to keep its Wild Theater program at the Milwaukee County Zoo alive and well, so it plans continued support through a $1.5 million donation throughout a three-year period to the Zoological Society of Milwaukee County.

  • CVS and Boston Red Sox honor disabled military vets

    WOONSOCKET, R.I. — CVS and the Boston Red Sox teamed up at Fenway Park to hold a special batting camp for veterans from across New England. The event celebrated the Fourth of July and honored disabled military veterans.

  • Making Friends With Your Customers

    Business and friendship are generally considered incompatible. It’s hard to take the dispassionate, profits-first mindset that traditionally governs business transactions with a person you think of as a friend. However, in this burgeoning age of social media and social commerce, retailers need to make friends with their customers to maximize engagement, loyalty and profits.

  • 99 Cents Only to throw first-ever 99th birthday party

    CITY OF COMMERCE, Calif. — Extreme value retailer 99 Cents Only Stores is getting ready to help one of its customers celebrate her 99th birthday as only it can. 

    At 7 a.m. Friday, July 19, Mildred "Millie" Fox of Murrieta, Calif., is going to receive a 99-second shopping spree experience and free birthday cake at her local store. It will be 99 Cents Only Stores’ very first 99th birthday celebration.

  • Burlington to raise funds for blood cancer research

    WHITE PLAINS — Burlington Coat Factory is joining the Leukemia & Lymphoma Society’s Light the Night campaign for the 12th consecutive year. The retailer will be collecting donations at checkout to help support blood cancer research. 

    Burlington Coat Factory also plans to enlist its more than 28,000 employees nationwide to participate in Light the Night walks across the country to commemorate lives touched by cancer and raise funds to help fight blood cancers.

  • The Limited looking good after 50 years

    The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

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