Cause Marketing/ Community Programs

And the award for most effective use of social media in the pet category goes to…

Global pet care leader Nestle Purina has created a new national contest called "The Friskies" with a $15,000 grand prize that is sure to set off a new round of online cat videos.

According to the company, many great art forms have awards for the best new work created each year. Films have the Oscars, TV shows have the Emmys and now Internet cat videos have The Friskies.

SAN FRANCISCO — Gap Inc. is celebrating the 35th anniversary of Gap Foundation at a special gathering at the company's San Francisco headquarters on Sept. 13.

“We’re proud to celebrate 35 years of Gap Inc. employees fulfilling the promise made by Doris and Don Fisher to ‘do more than sell clothes,’” said Bobbi Silten, president of Gap Foundation. “It’s an exciting milestone for everyone involved with the company.”

PHOENIX and MIAMI — Visitors to Walmart this fall have the opportunity to learn about Straight Talk Wirelsss and support the Make-A-Wish foundation in the process.

The company announced that for every shopper who participates in a demonstration of a Straight Talk Wireless Android smart phone. it will donate $1 to Make-A-Wish, with the ultimate goal of $1,000,000. The event will take place over four consecutive Saturdays starting September 22, 2012 at over 3,000 participating Walmarts under the banner "One Minute One Million."

BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

The Marine Stewardship Council received a nearly $11 million cash infusion from a trio of charitable foundations, including the Walton Family Foundation.

Cincinnati -- The Kroger Co. has saved more than 2.34 billion kilowatt hours of electricity, which equals 1.47 million metric tons of greenhouse gas emissions, in 2011, according to the chain’s sixth annual Sustainability Report.

FORT WORTH, Texas — Cetaphil, a brand of cleansers and moisturizers, announced that it is partnering with Camp Wonder, an initiative of the Children's Skin Disease Foundation. Cetaphil will sponsor the organization by donating a portion of the proceeds of a special edition moisturizing cream, available exclusively at Walgreens. The brand is also granting $100,000 to fund camp activities and more. The official partnership kicked off in June, to coincide with the annual Camp Wonder.

STILLWATER, Minn. — Supervalu banner Cub Foods, KSTP-TV, MOM Brands, Dr Pepper Snapple Group and Dean Foods on Tuesday announced a partnership to sponsor the Hunger Action Month food drive under the banner "Give a Little, Feed a Lot" during September at all Cub Foods stores in Minnesota.

DALLAS — Habitat for Humanity and Lowe’s are joining together to celebrate National Hispanic Heritage Month with two large construction projects that will bring together Lowe’s Heroes, community organizations, schools and local VIPS to celebrate Hispanic heritage while building strong foundations for the future in partnership with Dallas and Houston families. The project includes building two new homes and completing critical repairs on three existing homes in partnership with low-income families.