Cause Marketing/ Community Programs

Roughly 1,300 American Eagle Outfitters employees are participating this year in the retailer’s second annual AEO Better World Community Day.

The operator of more than 1,000 stores throughout the U.S. and several international markets developed the community involvement initiative last year as a means to unite employees for a common cause to make a difference at the local level. The company designated Tuesday, June 10 as Better World Day.

Craftsman is looking to make the most of this year’s Father's Day with a "Dad" anthem, bacon-inspired wrapping paper and a "MAKEcation" weekend.

The brand describes a MAKEcation as a vacation where dads get to make things with their hands — and, well, Craftsman power tools. “It's like a fantasy camp for tool enthusiasts, hosted by actor and comedian Rob Riggle, with expert instructors from across the U.S.,” the brand said in a statement.

Petco and the San Diego Padres are opening the gates of Petco Park to man's best friend during their annual "Dog Days of Summer" event July 29, and throwing the first pitch will be Olympic silver medalist Gus Kenworthy, alongside his famous Sochi pooch.

Kenworthy gained notoriety not only on the slopes in the 2014 Winter Olympics, but off as well, as he made it his mission to save the stray dogs of Sochi and find them loving homes.

To date Loblaw has donated more than $1 million and 323,000 pounds of food across Canada during the Extra Helping Food Drive, and is more than halfway to achieving its 2014 goal of $1.8 million and 1.8 million pounds of food.

Newfoundlanders have helped to replenish food bank supplies in the province with $27,721 and 26,940 pounds of food donated by customers and colleagues at Dominion, SaveEasy and nofrills stores across Newfoundland and Labrador during the Extra Helping Spring Food Drive of 2014.

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, is expanding its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.

Mooresville, N.C. – Lowe’s has released its 2013 Corporate Sustainability Report, which highlight its efforts to promote the well-being of its employees, its communities and the environment. The report includes Lowe's first set of public sustainability goals, which establish new targets for energy use, carbon emissions and waste for the year 2020.

By 2020, Lowe’s aims to achieve the following milestones for energy use, carbon emissions and waste, measured against a 2010 baseline:

Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

Boston - Cone Communications has launched its new social impact tool to help companies assess, communicate and prove their progress against addressing critical social issues. The Cone Social Return Assessment is a proprietary, diagnostic tool that uncovers gaps and opportunities within three elements critical to a company's successful program: awareness, engagement and impact, and provides a plan to optimize its business and social return.