Marketing Tactics

Los Angeles -- American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up points that they can use toward future purchases at Macy's, Exxon Mobil, AT&T and other participating companies.

The free program, set to debut in May, is dubbed Plenti and will also include Nationwide, Rite Aid, Direct Energy and Hulu, American Express said Wednesday.

Meijer is upping its game when it comes to trendy fashion with a spring launch of a Skechers concept shop.

The Skechers shop is opening inside the Knapp's Corner Meijer in Michigan, roughly one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings. 

Grand Rapids, Mich. -- Meijer will up its fashion game with the spring launch of a Skechers concept shop inside the Knapp's Corner Meijer, Michigan, about one year after the retailer unveiled a fresh approach to lure grocery customers across the center aisle to its apparel offerings.

"Our customers have realized just how serious we are about providing on-trend fashion items at the right price," said Peter Whitsett, executive VP of merchandising and marketing for the Grand Rapids, Mich.-based supercenter.

Rite Aid has become one of the key retail partners in a first for the U.S. market: a coalition loyalty program called Plenti that includes the likes of American Express, AT&T, Direct Energy, Exxon/Mobil, Hulu, Macy's and Nationwide.

Seattle – Starbucks Corp. is publicly calling for better race relations and public discussion of racial issues in the U.S. The company took out full-page advertisements promoting better race relations in the New York Times and USA Today earlier this week, and also is encouraging employees and customers to participate in the effort.

After opening its first stores in Alabama this month, tween and teen retailer Five Below is taking Kentucky off its expansion list next, with new stores there opening this week.

"Entering Louisville is an important next step as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below. "We're excited to serve new customers in this dynamic city. Kids and parents looking for a fun place to shop for trend-right, high quality products at a great value will surely enjoy Five Below."

Columbus, Ohio – DSW Inc. exceeded Wall Street expectations with profit in the fourth quarter of fiscal 2014. The specialty footwear retailer reported net income of $30.8 million, up 10% from $28.1 million the same quarter a year earlier.

Cost of sales grew at a slower pace than actual sales, helping boost profits. DSW plans to open 35 stores in fiscal 2015, including eight to 10 small format stores. Sales rose 12$ to $640 million, from $572 million.

Palo Alto, Calif. – SAP is opening HanaHaus, a new cafe and community workspace that aims to foster a culture of technology innovation, on March 19. Located in Palo Alto, California, HanaHaus seeks to become a central hub of activity that supports new thinking and entrepreneurial energy.