Marketing Tactics

Hingham, Mass. – Talbots Inc. has signed an extension to a long-term agreement to continue receiving private label credit card services from Alliance Data Systems Corp. Talbots operates nearly 500 stores throughout the U.S. and Canada.

Framingham, Mass. - Staples has signed onto “100% Talent: The Boston Women’s Compact,” an effort to end the gender-based wage gap and advance women in the workforce. Staples has pledged to work with Boston Mayor Martin J. Walsh in a public-private partnership to make Boston the best city in the country for working women.

Fort Worth, Texas - General Wireless Inc., an affiliate of Standard General LP, has officially received U.S. Bankruptcy Court approval to acquire the inventory and assume leases of 1,743 RadioShack stores following a bankruptcy auction. The company operates a long-term partnership with Sprint, and Sprint will provide services, products and accessories at some stores.

The stores will feature emerging technologies, as well as the traditional accessories and DIY for which RadioShack is known. Approximately 1,440 stores will be co-branded with Sprint.

Austin, Texas -- Christopher & Banks Corp. has selected Epicor Retail solutions (from Epicor Software Corp.) to streamline operations and support its omnichannel "customer first" strategy.

The retailer plans to leverage a broad solution set that includes Epicor QuantiSense retail business intelligence and analytics and Epicor ShopVisible order management and digital commerce solutions.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is running enhanced mobile marketing campaigns using the Waterfall cloud mobile messaging platform. Papa Murphy's in-store promotions, supplemented with text alerts and calls to action that offer coupons and other incentives, are driving more in-store sales and Web traffic.

Optimizing mobile campaigns at both national and franchise levels is an integral part of the company's technology strategy to meet customer needs

Baltimore - Retail was the largest vertical on the Millennial Media mobile advertising platform in 2014, followed by telecommunications and entertainment. According to the Millennial Media Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, retail saw 49% year-over-year growth on the Millennial Media platform in 2014.

Oak Brook, Ill. -- C.B. Kuzlik, a 20-year veteran of the paving industry, has founded Let’s Pave, which is focused on buyers of commercial and industrial pavement services and solutions nationwide. The company is different from other national service providers, according to Kuzlik, in that it treats paving services and pavement management as separate specialties — offering one or the other, but never both to the same client.