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Ace Hardware center to teach customer service


Ace Hardware has always been known for its “helpful hardware folks” motto, but now the company is taking its customer service knowledge global.

The retailer has launched the Ace Center for Excellence, a new division designed to share the strategies and key principles of the brand's unparalleled commitment to customer service with businesses and organizations around the world. According to Ace, the center's goal is to help companies improve upon their customer experience based on Ace's award-winning approach through customized solutions, such as keynotes and workshops.

The Ace Center for Excellence was inspired by “Amaze Every Customer Every Time,” a book written by customer service expert and New York Times and Wall Street Journal bestselling author Shep Hyken.

"Ace Hardware has set the standard in customer service and the launch of The Ace Center for Excellence is a perfect way for Ace to share their award-winning knowledge with other companies looking to improve upon their customer service best practices," said Hyken. "It will be thrilling to watch as the Ace team empowers other businesses to amaze each of their customers, every time."

The Ace Center for Excellence has comprised a team, not of outside speakers, but rather the actual Ace team who has been living the brand's promise to inspire and educate business associates in the way that Ace Hardware associates strive for every day, guiding them towards excellence in customer service and overall business reputation.

Ace Hardware executives will deliver customized workshops and keynotes to inspire the same dedication Ace has for providing amazing customer service and ultimately improving the business's bottom line. Customized keynotes and workshops include:

  • Developing a customized action plan to operationalize and improve customer service as it relates to the brand's promise

  • Assisting in building a company culture around a customer-first mindset

  • Teaching employees how to amaze customers through stellar service

  • Inspiring employees at all levels to lead and realize the impact they have on the business

For more information on The Ace Center for Excellence and how to schedule a workshop and/or keynote, please visit

Ace Hardware has more than 4,800 hardware stores locally owned and operated across the globe.

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