Marketing Tactics

Carle Place, N.Y. – Net loss at 1-800-Flowers.com Inc. grew to $10.81 million in the third quarter of fiscal 2015 from $1.74 million in the same quarter the prior year. Higher operating expenses in areas including marketing and sales and technology and development helped boost net loss.

JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.

The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.

When CEOs from Walgreens, Procter & Gamble, PepsiCo and other global leaders gather in New York in late June for the Consumer Goods Forum’s Annual Summit, one of the thorny issues to be addressed is that people don’t trust them to do what is right.

New York - H&M is number 32 on the U.S. Environmental Protection Agency's (EPA's) National Top 100 list of the largest green power users. H&M is using nearly 172 million kilowatt-hours (kWh) of green power annually, which is enough green power to meet 100% of the organization's electricity use.

By Sherrie Mersdorf, director of marketing, NewBrand

New York -- High-profile retailers can make a high-impact difference when they use their clout to do good.  

Case in point: Ann Inc., parent to Ann Taylor and Loft, donated more than $4.3 million to the Breast Cancer Research Foundation to fund groundbreaking cancer research. The brands parlayed successes from the 2014 spring and fall campaigns and have brought the company's total corporate donation to $22.3 million in the past 10 years.

New York -- Hudson’s Bay and Lord & Taylor President Liz Rodbell is among a group of high powered female executive due to be honored as Outstanding Mothers at a New York City event on May 7 emceed by HSN CEO and 2010 Outstanding Mother honoree Mindy Grossman.

Other honorees include Meredith Vieira, host and executive producer, “The Meredith Vieira Show”; Joanna Coles, editor-in-chief, Cosmopolitan and editorial director, Hearst Magazines; and Dee Ocleppo Hilfiger, designer, creative director at Dee Ocleppo.

Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.