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Marketing Tactics

  • J.C. Penney taps consumer marketing exec as CMO

    Plano, Texas -- J.C. Penney Company has named consumer marketing executive and board member Mary Beth West as executive VP and chief customer and marketing officer, effective June 1. She replaces Debra Berman, who resigned as CMO after less than two years with the retailer.  West will be stepping down from the board to assume the new role.

  • Staples targets small business customers

    On the heels of Amazon’s B2B move, Staples is launching a marketing campaign to lure more small business customers. Staples says it will offer 40% off large posters, banners and lawn signs, and 50% off custom invitations and announcements through June 27.

  • Tech Bytes: Three Thoughts on the Disruptive Potential of Apple Watch

    Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

    Small Screen, Big Challenge/Opportunity

  • J.C. Penney expands in-store Sephora partnership

    Plano, Texas – J.C. Penney Co. Inc. is expanding its in-store partnership with Sephora. Starting May 1, Penney will introduce Sephora to 25 additional stores, enabling the global beauty retailer to enter new and smaller markets, while expanding Penney’s reach as a destination for beauty.

    Since the exclusive partnership launched in 2006, more than 500 Penney stores now feature a full-service Sephora offering.

  • Trust tops agenda for retail/CPG execs

    When CEOs from Walgreens, Procter & Gamble, PepsiCo and other global leaders gather in New York in late June for the Consumer Goods Forum’s Annual Summit, one of the thorny issues to be addressed is that people don’t trust them to do what is right.

  • H&M makes EPA green power lists

    New York - H&M is number 32 on the U.S. Environmental Protection Agency's (EPA's) National Top 100 list of the largest green power users. H&M is using nearly 172 million kilowatt-hours (kWh) of green power annually, which is enough green power to meet 100% of the organization's electricity use.

  • Tech Guest Viewpoint: Did Lilly for Target Generate Brand Love?

    By Sherrie Mersdorf, director of marketing, NewBrand

  • Petco expands partnership with Instacart

    Leading specialty retailer Petco has expanded home delivery with Instacart.

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