Marketing Tactics

Downtown Los Angeles is in the middle of a profound revitalization, one that is bringing new energy to a sprawling area that had long been written off as a cultural wasteland — and ghost town after 5 p.m. New residential construction has brought an influx of new residents into the area, with retailers and restaurants rushing in to meet the new demands.

Food Lion has rolled out its “Easy Fresh and Affordable” branding campaign to its 162 stores in the Raleigh, North Carolina market. The $250 million initiative included full store remodels, price investments and training of associates.

Stadium Goods, an unusual new retail consignment concept dedicated to premium sneakers, launched on Monday with a multichannel format that includes a website and a flagship in New York City’s Soho neighborhood.<br style="box-sizing: border-box; margin: 0px; padding: 0px; max-height: 100000px; color: rgb(54, 54, 54); font-family: open_sansregular, Arial, Helvetica, sans-serif; font-size: 14px; background-colo

Simple physical packaging doesn’t cut it for today’s omnichannel consumer.

Although 85% of U.S. adult shoppers say reading a product package helps them make in-store purchase decisions, 78% have wanted additional information about a product after reading a product's package, according to a new Harris Poll commissioned by Digimarc Corp.

 Rite Aid on Tuesday announced that The Rite Aid Foundation is making a $25,000 donation to the Palmetto South Carolina Region chapter of the American Red Cross to help the victims, families and communities affected by last week’s severe flooding. 

PayPal is helping U.S. customers and retailers with a new shipping perk.

The payment services platform is expanding Return Shipping on Us, a service that refunds return shipping costs to consumers on eligible online purchases, to the U.S.

The Retail Design Institute, the oldest and largest association for design professionals, and Chain Store Age, the leading authority on retail operations and producer of the annual SPECS conference, are partnering on the Institute’s 45th Annual International Store Design Competition.

Food Lion has come up with an artistic way to connect with the communities it serves and feed the hungry at the same time.

The retailer is inviting kids ages 5-14 to participate in its Food Lion Feeds "Summers Without Hunger" Design-a-Reusable-Bag Contest. The winning design will be featured on next year's Food Lion Feeds reusable bag, which will be sold in more than 1,100 stores in June. The campaign is anticipated to help provide another 1 million meals to families and children in need.