Marketing Tactics

Before you declare your personalized marketing efforts a success, check with your customers.

That is the overriding message from a global study of 1,200 consumers and 200 marketing professionals conducted in October 2015 by Forrester Consulting for hybris. The study, “The Contextual Marketing Imperative,” finds that while 66% of marketers rate their efforts at personalization as “very good” or “excellent,” just 31% of consumers report companies are consistently delivering personalized, cross-channel experiences

Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

Boston -- Gordon Brothers Group and Hilco Merchant Resources announced that the companies will be managing the stores closing process, which has begun, for Los Angeles-based, Kitson, at all 17 locations throughout California, Oregon, and Nevada. Sales are offering discounts of up to 50% on all of the fashion apparel, gifts and novelty merchandise. Store fixtures, furniture and equipment will also be available for sale.

Fort Worth, Texas -- Trademark Property Co. announced new public art programs underway at the developer’s two Fort Worth, Texas properties, Waterside and WestBend. The art programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative; a stakeholder driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning.

Despite the mixed outlook for holiday sales, the private equity community remains interested in retail, believing that the sector can offer the opportunity to achieve scalable growth.

Jordan’s Furniture has opened a massive store in New Haven, Connecticut, and this time the retailer is putting customers on the ropes — literally.

Jordan’s, known for its larger-than-life stores that combine retail with entertainment, pulled out all the stops for the 192,500-sq.-ft. location. Some 20,000 sq. ft. of the space is devoted to entertainment attractions that include an elaborate indoor rope course, a water show complete with light and sound effects, a pizzeria and ice cream counter.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, in Manhattan.

Walmart confirmed that its CMO, Stephen Quinn, who had held executive marketing positions with the chain for 10 years, will retire in January.

Michael Francis, Target Corp.'s former marketing guru, has been hired as a consultant. Francis spent 26 years at Target and most recently served as global brand officer for DreamWorks Animation. In August, he announced that he planned to step down from Dreamworks.