Marketing Tactics

Retailers looking to boost in-store redemption rates for coupons should consider implementing a particular leading edge technology.

A new study from Juniper Research, “Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020,” has found that nearly 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020, up more than 10 times from 11 million in 2015.

PGA Tour Superstore in 2016 will open its fourth store in the state of Arizona, in Tucson. Additional 2016 openings are to be announced.

The retailer will open a 25,000-sq.-ft. store at the Tucson Fiesta Shopping Center. The store will have multiple state-of-the-art swing simulators, practice hitting bays, a large putting green and an in-house club making and repair facility to provide a unique, interactive experience to golf enthusiasts of all levels.

While athleisure apparel is still quite trendy these days, the creator of the trend, Lululemon Athletica, is struggling to grow profits as competitors threaten its value proposition.

For the third quarter ended Nov. 1, the company posted a profit of $53.2 million, or 38 cents a share, down from $60.5 million, or 42 cents a share, a year earlier. Revenue rose 14% to $479.8 million. Same store sales rose 6% for the second quarter in a row on a constant-currency basis.

What kinds of searches, ads and content are consumers interacting with before and after a tech purchase?

Women’s lifestyle brand and retailer Vera Bradley is the latest company to feel the negative sales effects of weaning shoppers off promotions, but the strategic shift has done wonders for the company’s bottom line.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, located in Manhattan. The 16,000-sq.-ft. space has ten larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship which is part of Target’s holiday advertising campaign.

When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.