See Target's new holiday pop-up in Manhattan

Target merges physical and digital retailing in its holiday pop-up, Target Wonderland, in Manhattan.

The 16,000-sq.-ft. space has 10 larger-than-life displays, including a jumbo Etch-a-Sketch, a Christmas tree made from green-foam Hulk Hands and the "S.S. Free Shipping” LEGO pirate ship, which is part of Target’s holiday advertising campaign.



Visitors receive a custom lanyard and a digital RFID “key” that they can use the key to scan the mini bullseye tag that is located on the products featured in the store, adding the items to a custom digital shopping list.

When they are ready to leave, shoppers can check out and purchase anything they added to their list.

Watch this video for a time-lapsed view of how Target transformed a 16,000-sq.-ft. space in Manhattan into its holiday-themed pop-up, Target Wonderland.