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Marketing Tactics

  • Verizon: Retailers should adjust to ‘Cyber Season’

    Overall retailers had a good 2015 holiday from a digital commerce standpoint, but some patterns changed.

    According to the Verizon Retail Index, days that previously had unusual spikes in e-commerce activity, such as Black Friday and Cyber Monday, now show more normal levels of online traffic and purchase activity. Part of this shift is attributed to the widespread availability of high-speed online connections from consumer mobile devices.

  • Target’s unusual new partner has cult-like following

    Target Corp.’s newest partner is a cycling studio chain knows for its high-intensity (and pricey) workouts and devoted, cult-like following.

    The retailer has teamed up with SoulCycle to launch a 10-city tour that will offer special three-day weekend events in select markets with complimentary classes taught by certified SoulCycle instructors.

  • A good Christmas for Five Below

    Five Below says its same-store sales rose 4.1% during the holiday season, prompting the company to boost its guidance for the fourth quarter.

    The company announced that net sales for the nine-week period ended Jan. 2 increased by 24% to $286.1 million from $230.7 million in the comparable nine-week period of fiscal 2014, while same-store sales for this period increased by 4.1% over the comparable period in fiscal 2014.

  • Mall operator reaches out to shoppers

    Mall operator General Growth Properties (GGP) is looking to get in touch with customers in a new and very personal way.

    GGP has selected Mobiquity to be the provider of beacon-based advertising services for select malls in its U.S. portfolio, including Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu).

  • Jordan’s Furniture, New Haven

    Jordan’s Furniture believes in giving people a reason to visit its stores — a reason that extends beyond merchandise. And its newest location is no exception to the rule.

    The 192,500-sq.-ft. space combines retail with entertainment, and devotes 20,000 sq. ft. to such attractions as an elaborate indoor rope course, a water show with light and sound effects, a pizzeria and ice cream counter.

  • Dollar Tree to expand Pennsylvania footprint

    Plymouth Meeting, Pa. -- Metro Commercial Real Estate announced it has negotiated 13 new store openings for Dollar Tree in Pennsylvania.

    Dollar Tree a value-driven variety store operating at a one-dollar price point, with stores where Middle America lives and shops and incorporates the philosophy of bright stores, big signs, and a clean environment.

  • Strong dollar hits Bed Bath & Beyond

    A drop in same-store sales led Bed Bath & Beyond to report a 21% decline in profit for the third quarter.

    The retailer said same store sales in the third quarter ended Nov. 28 decreased by approximately 0.4%, compared with an increase of approximately 1.7% in last year's fiscal third quarter. Same-store sales from digital channels grew in excess of 25%.

    Bed Bath & Beyond reported a profit of $177.8 million, or $1.09 a share, compared with $225.4 million, or $1.23 a share, a year earlier. Revenue rose 0.3% to $2.95 billion.

  • Hudson’s Bay Company acquires Gilt Groupe

    Leading department store operator Hudson’s Bay Company confirmed months of speculation and agreed to pay what appears to be a modest sum to acquire online luxury retailer Gilt Groupe.

    Hudson’s Bay, which operates 470 department stores including Saks Fifth Avenue and the Off 5th discount format, said it agreed to pay $250 million for Gilt in a deal that will add $500 million to 2016, $40 million in adjusted operating profit by 2017 and countless synergies to leverage the combined companies’ infrastructure and customer databases.

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