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Marketing Tactics

  • Mid-America secures three new retail leases at Orland Park Crossing

    Oakbrook Terrace, Ill. -- Mid-America Asset Management announced that the firm recently secured three new retail leases on behalf of Orland Park Crossing located in Orland Park, Illinois. Orland Park Crossing is a 107,371-sq. ft. lifestyle center featuring tenants White House | Black Market, Talbots, Charles Schwab, Ann Taylor, Charming Charlie and more.

  • New Filters for Hiring CEOs

    I remember something a retailer once said to me more than 25 years ago, long before digital mattered. It’s still true today: If the product’s not right, nothing matters. If the product is right, everything matters. That everything now includes staying ahead of the consumer digitally. We’ve gone from a generation that saw technology as a skill to one that doesn’t see it at all — it’s so natural it’s become instinct. This shopper lives in a world where digital doesn’t just define shopping habits — it defines the way shoppers live.

  • SIMON SAID

    Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • Bigger is Better for Lush

    From its artisan-looking shops and grocery-styled product displays to its ethical sourcing and activist ethos, Lush Fresh Handmade Cosmetics has always marched to the beat of a different drummer.

  • TECH DEMO SPACES

    Westfield Corporation established Westfield Labs in 2013 with the purpose of innovating the retail environment. And this year the company did just that with the opening of BESPOKE at Westfield San Francisco Centre. The 37,000-sq.-ft. space incorporates co-working, event and technology demo spaces all under one dome. With an eye for retail, and a heart for tech, Westfield wanted to create a place where fashion runway shows and hackathons could happen side by side.

  • Major overhaul planned for game store

    Nintendo World in Rockefeller Plaza in New York City is getting a big upgrade.

    The two-level store, which opened in 2005, will temporarily close on Jan. 10, and then reopen on Feb. 19, with a new look and a new feel. The overhaul will include an updated interior design, new demo units for Wii U and Nintendo 3DS, a 15-ft. gaming screen and more fun elements.

    In addition, a large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.”

  • Using Fan Fashion to Build Customer Loyalty

    Building customer loyalty is key for retailers and, while part of that is obviously offering desirable, high-quality products, consumers in today’s world want something more — they want to be a part of something larger than themselves - a community they can engage with.

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