Marketing Tactics

Shoptalk is out to break the mold of what constitutes a retail industry event and the clearest indication of that philosophy is a digital brochure that showcases an expanding roster of speakers and the image of a monkey sitting on a toilet. Seriously.
 

Carl Nottberg, a veteran retail facilities executive, is battling cancer.

Nottberg, senior VP of business development at USM, is suffering from multiple myeloma, a relatively uncommon form of cancer that attacks the plasma cells in the bone marrow. He has been in and out of treatment while his immune system is attacked, and hospitalized for weeks at a time.

Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

Photo: Jerry Azarkman, president of Star World

New York & Co. was able to rise above headwinds from unseasonable weather during the holidays to an increase in same-store sales.

The company says same store sales increased 1.6% during the holiday period and that it expects same-store sales for the full quarter to increase in the low single-digit percentage, in line with the company’s previously disclosed guidance.

Sportsman’s Warehouse is expanding its operations.

The company will open three new stores, with locations in Prescott, Arizona; Rock Springs, Wyoming; and Gillette, Wyoming. The stores, which will feature the retailer’s small format model, will open in the summer of 2016.

The Prescott store will be Sportsman’s Warehouse’s sixth store in Arizona, while the two Wyoming stores will bring the number of the chain’s locations in the state to four.

A new study links retailers' success to an omnichannel strategy that includes physical stores.

According to the report, by L2 and titled "Death of Pureplay Retail," online-only retailers are at a disadvantage due to high costs for marketing and shipping, making their business model challenging and ultimately unsustainable in the long-term. The report was sponsored by Simon Property Group.

Williams-Sonoma knows how to connect with its core customers and has crafted life-altering promotion that does just that to commemorate its 60th anniversary.