Marketing Tactics

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

Lululemon Athletica will open the first U.S. outpost of the brand’s design incubator “lab” format in downtown Manhattan, in March.

It’s only the second location for the unusual concept. The first, opened in 2009, is in the company’s hometown of Vancouver, British Columbia.

As we look at the white hot commercial real estate market, it’s clear that value-add and opportunistic investors are chasing deals in new asset classes and locations that are less than ideal. And it makes sense: they are return-driven, happy to take more risks to chase higher yields. But when the market inevitably comes down, they’ll have more to lose.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

Party City Holdco Inc. is looking to broaden its e-commerce reach.

The 900-store, vertical operator of the Party City and Halloween City party goods chains is launching a new e-commerce partnership with Staples Inc. Products manufactured and sourced by Party City will be merchandised and sold on Staples.com.

A high single digit decline in retail traffic in November and early December caused retailers to cut orders of HanesBrands products, but not enough to keep the leading apparel suppliers from posting impressive profit growth and its third consecutive year of record sales.

HanesBrand’s fourth quarter sales woes highlight the weather related difficulties experienced by retailers, the negative effect on traffic and the subsequent margin pressure that was created as retailers had to intensify promotional activity to move merchandise.

While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.

Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.

Buy Online, Pickup at Your Store

As retail enters a technology-centric, omnichannel era, the good old fashioned coupon remains as important as ever.

According to a new study of 11,000 consumers from digital offers platform RetailMeNot Inc. and ad intelligence provider Placed Inc., more than three in five shoppers actively seek out coupons in preference to other types of promotions.