Marketing Tactics

The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.

Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.

Conlego is the name of a new consulting practice established by several former Target executives who hope to leverage their experience to help companies create value through negotiations, partnership and corporate social responsibility.

The name Conlego means “unifying people for a common purpose,” according to the pair of former Target executives who founded the firm on the premise that more value can be created by finding collaborative ways of working together on solving the business and social challenges every organizations faces.

Abercrombie & Fitch Co. has named Ashley Sargent Price as senior VP and creative director of marketing.

In this role, Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company`s internal photo studio, and marketing operations. She reports to Fran Horowitz, president & chief merchandising officer.

U.S. consumers have named their top grocery chain, and for the first time in four years it isn’t Trader Joe’s.

Findings from an online study of more than 10,000 consumers conducted in February 2016 by Market Force Information revealed that Wegmans is America’s favorite grocery retailer. Wegmans was followed by Publix Super Markets and Trader Joe’s.

Hot on the heels of its launch of a private label collection aimed at millennial women, The J.C. Penney Co. is now introducing a brand and store section designed for a subset of that market.

JCPenney is debuting Boutique+, a plus-size fashion brand designed for full-figured millennial women. Boutique+ will be available at 500 stores and online May 1.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

Preit has executed a lease that will bring Dick’s Sporting Goods and Field & Stream to Viewmont Mall, Scranton, Pennsylvania.

The dual store format concept will replace the existing Sears at the property in 90,000 sq. ft. of space. Sears will close this July, with Dick’s Sporting Goods and Field & Stream scheduled to open for business for Holiday 2017.

If you are following the presidential race with even a passing interest, you have no doubt heard a great deal about wage stagnation and economic inequality.

Numerous causes and remedies have been offered ranging from a needed increase in the federal minimum wage to $15/hour, mandatory paid sick leave, “wage theft” protections and even scheduling reform for hourly workers. And, while there hasn’t been significant progress in Washington, D.C., on those issues, numerous states and localities have passed similar measures addressing wage and benefit issues.