Marketing Tactics

The number of Sephora shops inside J.C. Penney stores is about to increase.

The department store retailer announced it will open 60 additional Sephora shops in Penney stores, including a flagship set to open in November.

1-800-Flowers.com is partnering with Amazon.com to make the digital ordering process even easier.

The specialty floral gift retailer will allow customers to place orders using the Amazon Alexa voice-activated artificial intelligence platform via the Amazon Echo, Echo Dot and Tap smart home devices and Fire TV streaming media player. 1-800-Flowers shoppers will be able to give Alexa basic ordering instructions, and the retailer will then process the order and arrange delivery.

The nation’s largest western and work wear retailer is nothing if not supportive of its employees.

Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”

Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.

Wireless provider T-Mobile is launching a major retail expansion drive this year.

The company plans to open 400 of its own branded stores this year, according to a report by Fortune.

“We always just follow what the customer really wants,” T-Mobile’s chief operating officer Mike Sievert told Fortune, and customers, he added, have been “very clear” that “they prefer to do business at a fully branded store.”

Online shoppers in the United States spent $92 billion on apparel, footwear and accessories in 2015.

That’s according to a new report, by global technology research and advisory company Technavio.

The shopping habits of American woman have changed dramatically in recent years and new consumer research from Blackhawk Engagement Solutions reveals just how much.

Don’t miss tomorrow’s webinar, “How Women Shop,” during which Blackhawk will share key learnings from the research and thoughts on how retailers can win with women on the mobile-driven path to purchase.

Click here to register.

Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.

The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.

Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.

Cross-border expansion is on the rise and an extensive new study from JLL identifies the top 50 major cities worldwide that offer the top growth prospects.