Marketing Tactics

Consumers love to shop and love using social media, but somehow the two passions are not connecting.
 
Twitter, which has been piloting an embedded buy button in tweets since September 2014, is abandoning the effort. Recent studies from Forrester and GlobalWebIndex indicate generally low consumer usage rates for social buy buttons, which are also offered by platforms such as Pinterest and Instagram.
 

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Synchrony Financial will continue to offer consumer financing to Pandora Jewelry customers.

The two companies have announced a multi-year extension of their consumer financing program agreement. The program, which began in 2011, will continue to provide Pandora shoppers with access to a range of payment options through the Pandora Preferred card program. Special financing will be available at select concept stores nationwide.

The current school year is just ending, but consumers are already looking ahead to the fall.

According to a new survey of 300 U.S. adults who plan on leading their families’ back-to-school shopping efforts from social engagement firm CrowdTap, blogs and social media conversations rival traditional advertising formats (e.g. magazine circulars and TV ads) when it comes to what drives back-to-school purchases.

J.C. Penney Co. said Wednesday it is proposing to refinance a $2.25 billion senior secured term loan, and to extend the maturity of the loan, which is currently set at May 2018. The transaction is expected to be complete in June.

Penney also reported positive same-store sales for its quarter-to-date through Memorial Day.
 

Image Courtesy: Christopher Michel, CC by 2.0

Ahold USA first quarter sales were up 4% to $8.2 billion. Excluding gas, sales increased 4.1% at constant exchange rates. The addition of 25 A&P stores in the New York Metro market in fourth quarter 2015 was the main contributor to the overall sales growth and resulted in an overall market share improvement in both dollars and volume, Ahold reported.

Henry Ford Health System, a six-hospital system headquartered here, and Kroger on Wednesday announced a new partnership designed to answer common dietary health questions and help consumers eat and shop healthier.

Henry Ford LiveWell Wednesdays debuts June 1 at all 126 Kroger stores throughout Michigan. Every Wednesday, Henry Ford will provide Kroger shoppers with a healthy recipe developed by registered dietitian nutritionists. Shoppers will receive a brochure including a list of all ingredients needed for the recipe and a link to a video cooking demonstration.