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Marketing Tactics

  • Target’s top marketing exec heading off to Uber

    Target Corp. is losing its top marketing honcho just months before it enters its most important selling season.   Jeff Jones, executive VP, chief marketing officer at Target, will depart the discounter effective Sept. 9. Jones will be joining Uber as president, ridesharing. He will responsible for Uber’s operations, marketing and customer support globally.   Target is conducting an external and internal search for Jones' replacement.  

  • Sears reenters category it exited four years ago

    Sears Holding Corp. is hoping to capitalize on the upswing in home improvement projects.   The retailer announced it is bringing back paint and related accessories to its stores under three different brands: Craftsman, Weatherbeater and Easy Living. It’s the first time the Craftsman brand will be extended to the paint category.        Sears will test the new offerings in 23 stores nationwide before a chainwide rollout.   

  • Uber, Visa partner with local merchants to offer discounted rides

    Uber riders in San Francisco and Los Angeles are getting even more benefits when they book a ride. A partnership between Uber and Visa will enable customers to earn discounted rides when they use their Visa credit card on file with Uber at their favorite local merchants.  

  • Abercrombie & Fitch has changed. But do consumers realize it?

    From new store prototypes to merchandise changes, Abercrombie & Fitch has been investing in efforts to transform and update its namesake and Hollister brands.     Unfortunately, getting consumers to change their ideas regarding the brands is not proving all that easy, according to Columbus Business First.     

  • Report: Email campaign opening rates are highest on…

    Staying true to the adage, “timing is everything,” retailers must be mindful that the best days for email-driven engagement don’t necessarily translate into same-day conversions, according to a new report from Yes Lifecycle Marketing.  

  • Tanger hits the NASCAR track with car sponsorship

    Tanger Outlets is putting its pedal to the metal marketing-wise, signing on as lead sponsor of Martin Truex Jr.’s No. 78 NASCAR racer and his Furniture Row Racing Team.   The striking red-and-black Tanger Toyota will debut at the Federated Auto Parts 400 on September 10 at Richmond International Raceway in Virginia before motoring on through the 10-race Chase  playoff series.  

  • Coupon usage — print and digital — rises

    Consumers aren’t ready to let go of print coupons.   A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.  

  • Nordstrom expands deal with specialty retailer

    Nordstrom shoppers will now be able to purchase J.Crew apparel, as well as its sister brand Madewell.   Continuing to expand its partnerships with select brands, the department store retailer has entered into a new deal with J. Crew Group to sell an edited assortment of J.Crew apparel at select full-line Nordstrom and on its website beginning Sept. 12.       The assortment, to be featured in 16 Nordstrom locations, will include women's apparel, accessories and petites (online only).
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