Marketing Tactics

U.K. retailer Topshop will debut more than a new fashion line at London’s Fashion Week.    The British fashion brand and Nordstrom teamed up to launch a co-branded emoji keyboard app that features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.   

A newly formed developer called the Maker Bros. has announced plans to build a $150 million mixed-use project in South Austin, Texas, christened the Saint Elmo Market District.   A 40,000-sq.-ft. former school bus factory on the site will be converted into and indoor-outdoor marketplace that will serve as the new home of the Saxon Pub, a celebrated live music hall in Austin. Maker Bros. has apportioned 100,000 sq. ft. of the site for office space, a boutique hotel, and condos.  

Tory Burch is expanding its fledgling new retail format.   The company will open a 2,060-sq.-ft.  Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.    Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.  

WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new pop-ups in its flagship space at Santa Monica Place, Santa Monica, Calif.   

A new beauty format aimed at men is expanding through franchising.   Hammer & Nails | Grooming Shop for Guys announced it has sold franchise rights for 27 locations in Sacramento, California and in the San Francisco Bay Area, and for 55 franchises in Texas and New Mexico.  

This special report by WD Partners focuses on the new wave of shoppers that is poised to deliver more disruption to the retail industry—and how retailers can embrace that disruption to innovate and thrive in the evolving marketplace.

To download the report, click here. 

Lululemon Athletica Inc. revealed that it plans to open smaller, “local” stores amid results that disappointed Wall Street.   Net revenue for the quarter ended July 31 increased 14% to $514.5 million, just shy of projections, from $453.0 million in the year ago period. Total comparable sales rose 4%, with in-store sales up 3% and direct to consumer sales up 6%.   Net income increased 12.5% to $53.6 million.