Marketing Tactics

Teens are returning to one of their former favorite destinations.
 
According to a survey by Willian Blair of teens and young adults, teens are visiting malls more in 2016 than they were in 2015, benzinga reported.
    

Out with the old, in with the new at Macerich’s Santa Monica Place, in Santa Monica, California.      WithMe, an interactive brick-and-mortar shopping experience that features limited runs of traditional and pure-play retail brands, has opened three new fashion pop-ups in its flagship space at the mall.  

Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
   
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.
 

Chipotle Mexican Grill is going to test delivering burritos by drones.
 
The Mexican fast-casual brand has teamed up with Project Wing, a unit of Google’s parent company Alphabet Inc., to deliver the items to a select group of students and employees at Virginia Tech, USA Today reported.

The test will last a few weeks, the report said, with the drones delivering the food with a winch.  

Petco will be busy in September.   The retailer announced it will open 13 stores in September, along with one relocation. The expansion reflects Petco’s 2016 growth plan, which includes 34 new Petco stores and one new Unleashed by Petco year-to date.  

As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln  

10 Corso Como, the eternally cool Milanese retailer, is coming to the Big Apple.   The Howard Hughes Corp, announced that the Milan-based retailer will open its first U.S. store in the Seaport District of lower Manhattan as part of the development’s ongoing transformation.