Marketing Tactics

Despite an increase in digitally-influenced retail spending, a gap still remains between retailers and digital shoppers.

Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year – up from 14 cents of every dollar in 2013, according to Deloitte's new study, “The New Digital Divide: The Future of Digital Influence in Retail.”

The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.

That’s according to a new report from Fung Global Retail & Technology, which warns that retailers, restaurants and leisure companies will have to adapt to the wants and needs of Gen Zers (refers to those born in 2001 and later.

Chain Store Age magazine is accepting nominations for its 12th annual “Top Redevelopers” listing, which recognizes shopping center owners and developers’ retail redevelopment efforts over the last 12 months. Selections will be based on square footage redeveloped between June 30, 2015 and June 30, 2016, financial investment, and project significance.

The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season.

November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this period immediately impact a brands’ bottom line, and they set the stage for either success or struggle in the first quarter of the following year.

Come this winter, shoppers in frigid Minnesota will be able to escape to a tropical paradise without leaving the state.

Jimmy Buffett’s Margaritaville restaurant will open a location at Mall of American, Bloomington, Minn., on Sept. 20. The 315-seat restaurant and bar will be Margaritaville’s first in the state of Minnesota.