Marketing Tactics

As the holiday shopping season “unofficially” gets underway, millennials are expected to lead the charge.   This early movement is also putting the season on pace to have the highest e-commerce sales revenue yet, according to the “2016 Holiday Initiative Summary Report,” from Criteo. The study reveals consumer holiday shopping behaviors, the role and impact of digital advertising, and e-commerce trends that retailers are urged to leverage in the upcoming months.   

Alliance Data’s card services business has renewed its agreement with Restoration Hardware.   Alliance signed a long-term renewal agreement to provide private label credit services for the luxury home furnishings retailer.       

Digital disruptors continue to impact the shopping experience, and augmented reality (AR) is no exception.   Specifically, 61% of customers reported that augmented reality has influenced where they decide to shop, according to “The Impact of Augmented Reality in Retail,” a report from Interactions, an experiential marketing firm and division on Daymon. The report, which is based on responses from more than 1,000 Americans, examines how AR has become a part of consumers’ shopping experiences.  

Walmart is making a bold move in the competitive on-demand digital content marketplace.   Leveraging its free, premium video streaming service called Vudu, the retail behemoth now features “Vudu Movies on Us,” a program that offers customers the ability to watch “thousands of movie and TV titles for free, and on-demand, with limited commercials,” according to a company statement.  

Amazon gave some very special visitors a tour of its top secret drone testing laboratory in Cambridge, England.  

As the loyalty landscape heats up, TJX Companies is renewing its existing program to remain competitive.   The off-price retailer announced a multi-year renewal of its partnership with Synchrony, a move that will continue to support financing for its five-year-old Rewards Credit Card program.   

eBay’s newest furniture destination looks like a page right out of Architectural Digest.  

Warby Parker goes back to the future — design-wise at its new store in Seattle.   The design recalls the classic library-inspired aesthetic of the brand’s first-ever store in downtown Manhattan, and is outfitted with light oak shelving, spacious marble tabletops and brass detailing.   It also features exposed metal ceiling beams, concrete flooring and skylights.