Marketing Tactics

Gift cards certainly have not lost their luster among holiday gift givers and recipients — or Albertsons.   Well aware that three in four consumers (73%) planned to give at least one gift card last holiday season, according to the Retail Gift Card Association (RGCA) reported, the grocery chain is ready to attract these shoppers again this year. In effort to grab these customers’ wallet share, Albertsons will add the Five Back Visa gift card to its gift card portfolio.  

Who hasn’t wanted to buy “looks” featured on their favorite television show? Now, it’s a reality.   A new TV talk show series, created through a partnership between Wayfair and A+E Networks, will allow viewers to purchase all featured items on Wayfair.com.   The show, called The Way Home, uses a combination of home décor and DIY how-to’s, room makeovers and everyday solutions for better living — and everything displayed is for sale.  

NYX Professional Makeup is set to launch its first flagship in Manhattan on Friday, Oct. 28.    Located in the heart of Union Square, the new NYX is the company's 20th domestic store and will combine digital technology with a hands-on educational environment.    In keeping with its heritage as a digital brand, NYX stores feature a series of innovative technologies, including an in-store Beauty Bar, an interactive makeup station featuring custom video tutorials.  

The use of cash remains strong among in-store shoppers.   That’s according to a new survey by Cardtronics, in which 89% of consumers report using cash in the past six months to pay for merchandise in a physical store.    Cash was followed by debit cards, used by 74% of consumers in the last six months, and credit cards, used by 66% of consumers. Eighteen percent of consumers reported using store mobile apps to pay for something in the last six months, and 17% used a mobile wallet. 

Nan Richardson, a veteran architecture/design/commercial real estate business development, marketing and public relations professional, has joined brand agency and retail design consultancy CBX as engagement director, branded environments.   In her new position, Richardson will work to connect with prospects, build relationships and develop new business opportunities for CBX in the retail, restaurant, hospitality and commercial real estate industries.  She will be based in Newport Beach, Calif.  

Black Friday may have lost some of its allure in recent years, but it still comes out on top in a ranking of the busiest shopping days.    Black Friday, which falls on November 25 this year, took the No. 1 spot in a ranking of the anticipated 10 busiest shopping days of 2016 by ShopperTrak, a Tyco Retail Solutions business unit. The second and third busiest shopping days are expected to be Monday, Dec. 26 and Friday, Dec. 23. (See end of article for the complete list.  

The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

As brick-and-mortar stores race to transform themselves amid the increasing importance and influence of e-commerce, many retailers are looking to in-store digital media displays to attract and engage potential customers.      What’s more, new startups are bringing down the high cost of traffic-counting technology; making mobile marketing offers as painless as possible; and looking to virtual reality to create experiences that wow, immerse and educate consumers. Take a look at these: