Marketing Tactics

In October of this year, Periscope By McKinsey conducted online research of more than 1,000 consumers in the U.S. to understand their attitudes towards Black Friday and expected shopping patterns.   

Furniture manufacturer Herman Miller continues its transformation from a maker of modern office furniture to a lifestyle brand with the opening of its first retail store.     The 6,000-sq.-ft. Herman Miller store is located on the ground and second floors of Herman Miller's flagship building on Park Avenue South in Manhattan. The building houses corporate office space for Maharam, Design Within Reach, and Geiger — all Herman Miller owned companies — along with commercial showrooms for Herman Miller and Geiger.

With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement.   At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection.

Cost cuts help improve Barnes & Noble’s profitability in the third quarter even as its sales continued to decline.    “While we are pleased to have improved our performance due to expense reductions, we did experience sluggish sales, which we believe are directly related to the election cycle,” said Len Riggio, chairman and CEO of Barnes & Noble. "With the election behind us, we hope and expect sales will improve over the holidays."  

Shoppers at select Calvin Klein stores may soon be able to charge their phones while also watching some promotional content.    The specialty apparel retailer is installing complementary in-store phone charging kiosks in approximately nine stores across the United States and Canada, including New York City and Las Vegas. The kiosks, from Veloxity, will be in place just in time for Black Friday.   

Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

Plenty has been written about the importance of infusing experiences into shopping centers. Much has been written about placemaking. But not nearly enough has been written about the role a well-thought-out landscape environment contributes to overall experience and the power of "place." It’s more important to women shoppers than you might imagine.   

Not everyone is feeling confident about retail sales.    U.S.-based importers and suppliers who sell goods to retailers are not entirely confident consumers are going to open their wallets, according to a new survey conducted by Capital Business Credit, a supply chain finance company.