Marketing Tactics

Watch out millennials, there’s a new generational cohort upsetting the retail landscape.   Generation Z has become an increasingly important influencer of consumer spending, according to a new study by HRC Retail Advisory, with new shopping behaviors that focus on both malls and online shopping. (The HRC survey describes Gen Z as individuals born between 1999 and 2006).  

Plenty has been written about the importance of infusing experiences into shopping centers. Much has been written about placemaking. But not nearly enough has been written about the role a well-thought-out landscape environment contributes to overall experience and the power of "place." It’s more important to women shoppers than you might imagine.   

Not everyone is feeling confident about retail sales.    U.S.-based importers and suppliers who sell goods to retailers are not entirely confident consumers are going to open their wallets, according to a new survey conducted by Capital Business Credit, a supply chain finance company.     

Walmart has fired the first shot in the Cyber Monday wars.   The discounter said it will launch its “Cyber Week” sales several days early this year, with the first round to be offered on Friday, Nov. 25, at 12:01 a.m. (EST).   In announcing the deals, Walmart noted it has nearly tripled its online assortment to more than 23 million products from 8 million last year, with the growth partially driven by the increase in the chain’s third-party sellers.     

Canadian outerwear brand Canada Goose, best known for its signature goose-down jacket with fur-trimmed hood, has opened its first-ever U.S. store.   The 4,100-sq.-ft. space is designed to reflect the company’s roots and Arctic heritage. The works of Canadian artisans are showcased throughout the store, which also features gallery-styled displays of vintage pieces from the brand’s archives and a 3,840-pound marble cash-wrap, carved from a single piece of rock and sourced from a quarry in British Columbia.   

Abercrombie & Fitch’s efforts to turnaround its struggling namesake brand aren’t finding much traction with shoppers.   The teen apparel brand on Friday said that its profit declined 81% in the third quarter and warned that it expects a challenging holiday season for its namesake banner.     Abercrombie posted net income of $7.88 million, or 12 cents per share, for the quarter ended Oct. 29, down from $41.9 million, or 60 cents per share, in the year-ago period.  

Google is expanding its brick-and-mortar presence.     Following the opening of its New York City pop-up store last month,  Google has partnered with Best Buy to amp up its retail presence.     

As shoppers use more devices to shop their favorite brands, it is not surprising that digital shopping will drive retail holiday sales.   This message was delivered in Nielsen's 2016 holiday trend report, which tapped 1,159 adults aged 18 years and older. As of Nov. 11, online shopping was outpacing in-store visits, with 58% of shoppers already purchasing their holiday gifts online compared to 40% that went to big-box retail stores, and 25% who visited department stores.