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Marketing Tactics

  • London’s newest retail attraction opens to big crowds

    Folks were lined up down the block for the opening of The Lego Group’s largest – and most ambitious – store in the world.  

  • Lowe’s partners with San Francisco start-up to sell tech devices

    Lowe’s Companies is partnering with an unusual and very tech-savvy retailer to sell “smart” home devices.    The home improvement retailer has teamed up with San-Francisco-based b8ta to launch an in-store shop concept dedicated to demystifying and simplifying the purchase of smart home devices Called “SmartSpot powered by b8ta,” the new concept is currently in place in three Lowe’s stores in California (Livermore, Burbank and Aliso Viejo).  

  • There’s no place likes stores for the holidays

    Want to get in the holiday spirit? Visit a store.    The overwhelming majority (75%) of Americans believe shopping in a store is one of the best ways to get in the holiday spirit, while 58% say that online shopping takes some of the fun out of holiday shopping, according to new research by Citi Retail Services.  

  • Rise of the ‘Craft’ Brand

    The age of the Goliath brand is over. Now, the Davids are running the show.   The commerce landscape has consistently been dominated by giant corporations, whose brands became extremely broad, and in some ways generic. Think about Gillette. What does Gillette mean to you?    Unless you get really excited about the prospect of a 37-blade razor, Gillette as a brand probably doesn’t mean much to you. It’s just the standard razor you buy at the store.  

  • The least busy day of the holiday shopping season will be…

    Most experts agree that the busiest day of this year’s holiday shopping season is likely to be Saturday, Dec. 17. But what about shoppers who want to avoid the crowds?   According to RetailNext Inc., Tuesday, Nov. 29 will afford the widest berths in malls and stores.  

  • Study: Asia Pacific leads mobile cross-border shopping

    As retailers expand their operations beyond their domestic borders, many are finding new opportunities to connect with new shoppers.    This message was delivered in “PayPal Cross-Border Consumer Research 2016,” a report from PayPal and Ipsos, a study that investigated the online domestic and cross-border shopping habits of more than 28,000 consumers in 32 countries.   

  • Forrester: Online holiday sales to increase 13%

    U.S. online holiday spending will reach $112 billion in 2016, growing 13% over 2015.    That is according to Forrester’s Holiday Retail Sales Forecast, which said that while online sales are 12% of annual retail sales, they jump to 16% of total holiday sales during the November and December months.  

  • Coach’s new flagship includes customization services

    Coach is celebrating its 75th anniversary year with an impressive new flagship on one the world’s most prestigious (and pricey) streets.    The company has officially opened the doors to its “Coach House” flagship on Manhattan’s Fifth Avenue. The 20,000-sq.-ft., three-level space, designed by Coach executive creative director Stuart Vevers and Studio Sofield, showcases the brand’s modern luxury positioning. (A Stuart Weitzman flagship is located adjacent to it. Coach acquired the brand in 2015.)
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