Marketing Tactics

Phillips Edison, a major player in grocery-anchored centers with more than 270 properties across the U.S., has announced three key senior management promotions. 

Eric Richte

PizzaRev, a build-your-own fast-casual pizza concept, began its expansion into Tennessee this week with the opening of a Memphis location. The grand opening at 6450 Poplar Avenue was celebrated with an all-day fundraiser for Le Bonheur Children’s Research Hospital.   Two additional locations are under construction in Memphis, and another is underway in Nashville. PizzaRev currently franchises and operates 47 stores and has more than 200 others under development in 17 states, Washington, D.C., and Mexico.  

Planet Hollywood has taken the wraps off its Orlando, Florida flagship, which has been totally transformed with a dazzling, multi-million dollar renovation.   

Starbucks Corp. is living up to its reputation as one of the nation’s most socially progressive retailers.    On the heels of President Donald Trump's indefinite suspension of Syrian refugees and temporary travel bans that apply to seven predominantly Muslim countries, the coffee giant pledged to hire 10,000 refugees to work at its stores around the world during the next five years.  

Macy’s is exiting the chocolate business.   The department store retailer is selling its Frango chocolate brand to Garrett Brands, owner of Garrett Popcorn Shops, for an undisclosed amount.     Macy’s had inherited Frango, whose roots date back to 1918, from Marshall Field & Co., which was acquired by Macy’s in 2005.  

Banana Republic will be giving shoppers a chance to buy its Olivia Palermo designs right after they appear on the runway.   Upholding its “see now, buy now” presentation model, the apparel retailer will enable customers to purchase pieces from its Spring 2017 collection at pop-up shops at select Banana Republic stores on Feb. 9. The collection is based on the street-style of fashionista Olivia Palermo.  

There is no denying it: Ulta Salon Cosmetics & Fragrance is on a roll.   The retailer will open 100 stores this year, including its first-ever location in Manhattan.   Shares of Ulta rose 38% last year, about four times higher than the Standard & Poor’s 500 Index’s gain, Bloomberg reported, and its annual revenue has quadrupled to $3.9 billion since it went public 10 years ago.  

Hollister Co. is reviving its intimates brand.   The retailer, a division of Abercrombie & Fitch Co., is reintroducing its Gilly Hicks line of intimates, loungewear and swimwear. Gilly product can now be purchased in all of Hollister’s U.S. stores and globally online. Hollister plans to open Gilly in-store shops in selection locations “that will provide the customer a unique Gilly Hicks brand experience.”