Marketing Tactics

Starbucks Coffee Company will open for business in Italy for the first time in late 2018.   The coffee giant plans to open a 25,500-sq.-ft. Reserve Roastery outpost in late 2018 in Milan, in the historic, turn-of-the-century post office building in the city’s center. The Milan Reserve Roastery will be the first Starbucks Roastery to open in the Europe, Middle East and Africa region, and the fifth, globally. It is the first of additional Starbucks stores the company plans to open in Italy.   

Steve Carlin, VP and general manager of SoftBank Robotics, spoke with Chain Store Age about how robots are helping to reinvent the in-store shopping experience.

What trends are advancing interest in robot technology at the store level?

A few trends have helped set the stage for in-store robotics.

Two big retail names, Dollar General and Abercrombie & Fitch, recently unveiled new store formats that differ dramatically from their traditional concepts. Here’s a look at their new initiatives:

Dollar General

One of the nation’s fastest-growing retailers is putting the focus on convenience, targeting a new demographic with a smaller-store concept called DGX.

Dollar General debuted the new format, which has 3,400 sq. ft. of selling space, in Nashville, Tenn. A second location is set to open in Raleigh, N.C.

Three different centers, three different owner/managers, three different recipes for shaping open-air centers to local tastes

Chris Ressa does not put a lot of stock in the word “experiential.” Though it’s become a companion to the word “retail” in the real estate industry, DLC Management Corp.’s senior VP of leasing finds it not up to the task of describing what’s too often missing at shopping venues.

Mobile display advertising continues to surge, and it’s on pace to claim a significant portion of online advertising revenue.   In fact, more than three-quarters of all online display advertising income will stem from mobile by 2020, according to data from analytics provider by IHS Markit.  

Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

A 33-year-old make-up brand is looking to make inroads in the U.S. market with a jazzy-looking that is big on interactivity.