Marketing Tactics

A store designed by women and for women. That’s Sport Chek Women, which made its debut on Thursday at CF Chinook Centre, in Calgary.  

While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time.   Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said.  

American Eagle Outfitters topped earnings expectations amid a strong performance by its Aerie division, but issued a cautious note for fiscal 2017.   For the quarter ended Jan 28, the retailer reported better-than-expected earnings of $54.6 million, or 30 cents per share, down from $81.7 million, or 42 cents per share, a year earlier. Excluding one-time items, the chain has earnings of 39 cents per share, beating consensus analysts estimates by a penny.  

Higher customer spending and lower costs help drive better-than-expected fourth quarter sales and profit at Dollar Tree.   The discounter’s solid quarterly performance capped a year in which it opened 584 new stores and exceeded $20 billion in sales.    Dollar Tree reported net sales of $5.64 billion for the quarter ended Jan. 28, up 5.0% from $5.37 billion in the year-ago period.  

It’s been a while since Lamps Plus Inc. opened a new store, since 2009 to be specific.   But that will change this summer, when the retailer opens a store at The Arboretum, an open-air marketplace in Austin, Texas. The location will be the nation’s largest lighting retailer’s 39th store and third in Texas.   

Target Corp. has a lot on its plate for the next three years.   Among other initiatives the retailer will open 30 small format stores in 2017, doubling its presence in urban markets and on college campuses. By 2019, Target will operate more than 130 smaller stores.  

Trademark Property Co. has named Angela Hall to serve as general manager and marketing director at two of its newest properties in Fort Worth — Waterside and WestBend.   Hall recently directed the grand opening of Waterside, a 63-acre mixed-use property. At WestBend, another mixed-use development in the city’s University District, she supported leasing efforts and event programming.    Prior to joining Trademark last year, Hall was marketing director at Vestar.

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Two big retail names, Dollar General and Abercrombie & Fitch, recently unveiled new store formats that differ dramatically from their traditional concepts. Here’s a look at their new initiatives:

Dollar General

One of the nation’s fastest-growing retailers is putting the focus on convenience, targeting a new demographic with a smaller-store concept called DGX.

Dollar General debuted the new format, which has 3,400 sq. ft. of selling space, in Nashville, Tenn. A second location is set to open in Raleigh, N.C.