Marketing Tactics

Amazon is making great strides in the home and kitchen space with its Amazon Home store, which curates home and kitchen wares, furniture and appliances.   Housewares account for 15% of Amazon's growth in 2016, according to a report from One Click Retail. During the first two quarters of 2017, the growth of the home & kitchen product group has continued on an upward trajectory.   

It was 25 years ago today the Ghermezian family taught American shoppers to play.   The Ghermezians and their Triple Five development company had already set a new standard for enclosed shopping centers with their West Edmonton Mall. But on August 11, 1992, on the former site of Metropolitan Stadium in Bloomington, Minnesota, they and managing agent Simon created a whole new ball game.  

Macy's appears to be making some headway in its turnaround efforts, reporting second quarter sales and profit that topped estimates. But the retailer still reaffirmed its downbeat guidance for the year.    Net income increased to $116.0 million, or 38 cents per share, up from $11.0 million, or 3 cents per share, in the year-ago period. Adjusted earnings per share was 48 cents.  

The Ivanka Trump brand is making its second foray into freestanding retail.   The company will open a location in Trump Tower on Manhattan’s Fifth Avenue this fall, giving the tourists who visit the site a chance to buy Ivanka Trump-branded merchandise, Bloomberg reported.    The brand previously had a jewelry shop in Manhattan, which closed in 2015. It also shuttered its only other location, a luxury shop in Beijing.  

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.   This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.  

After a nearly two-year absence, Toys "R" Us is returning to Times Square — but not on a permanent basis.  

Retailers are eager to combat the force of Amazon, but they lack the strategy, marketing dollars and digital resources to do so.   Specifically, 44% of retailers do not know how to respond to the power of Amazon, according to “A New Path for Retail: Co-Existing with the Force of Amazon.” The report is from Bluecore, a commerce decision platform provider.