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Marketing Tactics

  • Simon launches ‘concierge bot’

    Simon is debuting a new type of concierge — one that never calls in sick.   The mall owner launched a chatbot designed to deliver customers at its 208 North American centers useful information as they shop.  Described as the industry’s first enterprise-wide bot, the artificial intelligence-based technology is available through Facebook Messenger, and provides store and restaurant information, hours of operation, special events, daily promotions and a list of available amenities.  

  • Popular British brand to jump the pond

    Hunter, best known for its signature rain boots, is expanding its fledgling retail footprint.   The iconic British brand will make its North American freestanding retail debut in October, at Yorkdale Shopping Centre in Toronto.   

  • These two retailers played key role to defeat controversial proposal

    Target Corp. and Best Buy didn't just talk the talk when it came to killing a border adjustment tax on imports that was the centerpiece of House Republicans tax reform plan.    In the first six months of 2017, Best Buy spent $1.71 million in lobbying efforts, twice as much as it spent the entire year in 2016, the Star Tribune reported. Target Corp. spent $1.48 million lobbying from January through June 2017, which was slightly less than it spent all of last year.  

  • Timberland unveils new experiential store format

    Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

  • L.L.Bean bests Amazon in...

    For the third straight year, L.L.Bean has beat out Amazon in a customer service ranking.   The outdoor outfitter came out on top in Prosper Insights & Analytics’ annual review of service excellence among retailers, with Amazon a close second. Rounding out the top five; Lands’ End, Fingerhut, and Kohl’s.  

  • Q&A: Office Depot merchandising VP discusses back-to-school

    The back-to-school shopping season is in full swing, and Office Depot is ready.   With back-to-school spending expected to reach $83.6 billion, an increase of more than 10% over last year’s $75.8 billion, according to the National Retail Federation, Office Depot is eager to grab its portion of this back-to-school wallet share. To achieve this goal, the office supplies retailer is diversifying assortments and stepping up fulfillment efforts.  

  • Anthroplogie & Co., Westport, Connecticut

    Anthropologie has brought its large format retail concept, Anthropologie & Co., to the new Bedford Square development in downtown Westport, Connecticut.    The 35,000-sq.-ft. store boasts dedicated spaces for clothing, footwear, furniture, jewelry, home decor, and more — accented with one-of-a-kind decor from the retailer's talented visual team. It also features a beauty boutique and wedding gown department.  

  • Beleaguered brand making comeback

    American Apparel’s website has been hinting about a summer relaunch for some time — now its parent company is making good its promise.   Gildan Activewear, which purchased the specialty retailer at a bankruptcy auction earlier this year, is preparing to relaunch the brand’s e-commerce website, according to Bloomberg. However, this is only the first project on its list of retail plans.  
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