Marketing Tactics

Adidas has opened its largest Adidas Originals location to date, a 4,966-sq.-ft. flagship in the Wicker Park neighborhood of Chicago.   The new outpost, which sits under a section of Chicago's elevated train system, is designed to reflect its surrounding. It is full of connections to the local creative community, including an original sculpture at the front of the store by Chicago artist POSE, and custom murals created by Tubsz, a South Side native that specializes in calligraffiti (a combination of calligraphy and graffiti.) 

Spanish footwear brand Camper stays true to its tradition of creating unique store experiences at each of its locations at its new outpost in Manhattan.    

Amazon is preparing for its newest physical store — and promoting its alcoholic products at the same time.   The online giant is opening a pop-up bar in Tokyo’s Ginza district. The location, which will be open for 10 days, will sell beer, wine, sake and cocktails sold on its Japanese website, as well as exclusive products and samples not yet for sale, according to Bloomberg.  

Following suit of older generations, younger shoppers want to pay for purchases with credit cards.    Specifically, Gen Z (ages 18-24) and Gen Y (ages 25-34) are comfortable using credit to make purchases, and overwhelmingly prefer credit cards to monthly payment options, according to new data from Vyze, a provider of cloud-based financial technology solutions.   

Fiorucci is back — and it hasn't lost its cheeky, irreverent attitude.   The brand, which acquired cult status and flourished throughout the 1970s and 1980s before going into a slow decline, was relaunched earlier this year with a new website, new fashions and pop-ups in Barneys New York and Selfridges (London). Capping off its comeback, Fiorucci has opened a 5,000-sq-ft. flagship in London's SoHo neighborhood. A New York City location is planned for 2018.   

Commercial real estate developers and investors surveyed this summer by the DLA Piper law firm concurred that reports of the demise of brick-and-mortar are greatly exaggerated.   Only 8% of the 222 respondents to the survey, most of them C-level executives, agreed with the statement that brick-and-mortar is “doomed.” That said, just 3% were of the opinion that traditional retail was here to say.  

Walmart is determined not to be bested by Amazon when it comes to same-day delivery.   The discounter announced on Tuesday that it has acquired Parcel, a last-mile delivery startup that specializes in delivery of perishable items and general merchandise to customers in New York City. Operating out of a warehouse in Brooklyn, Parcel delivers goods the same-day, overnight and in scheduled two-hour windows, providing customers with live updates via text messages throughout the delivery process.   

It was an urban retail real estate broker’s dream: five blocks of Main Street storefront — almost 250,000 sq. ft. of it — sandwiched between beachfront and commercial business district. That’s what the owners of most of five contiguous blocks on Fort Lauderdale’s Las Olas Boulevard plopped on the plate of Michael Comras.