Marketing Tactics

Nordstrom is collaborating with a retailer known for its high-quality, ethically made fashion basics and "radical transparency."   The department store retailer's themed pop-up shop concept, Pop-In@Nordstrom, will be dedicated to a collection of products from Everlane. The in-store shop will launch in eight Nordstrom stores on Sept. 29, and run through Nov. 12. Items will also be available online.   

More and more Americans plan to get an early start on their holiday shopping. And they also plan on spending more.    Nearly half (45%) of Americans plan to start holiday shopping before November, with one in four starting before October, according to RetailMeNot's 2017 Holiday Retail Trends and Guide. Retailers are capitalizing on this earlier start: Nearly 80% indicated they will begin holiday marketing efforts earlier this year.   

Amazon is on the hunt for a team to head up its newest business venture.    The online giant is launching a new start-up called “Amazon Live.” The division “builds interactive streaming experiences that create new shopping experiences for customers,” according to a posting on Amazon Jobs.   

Japanese fast-fashion retailer Uniqlo is going all out for denim in Los Angeles.   The company, part of Fast Retailing Group, will open a special store dedicated to denim in the Arts District of Los Angeles this fall/winter. The new "denim concept" shop will be Uniqlo's 47th location in the U.S., and ninth in the L.A. region following the opening at Westfield Santa Anita mall earlier in September.  

Microsoft will open its third flagship location, which will also be the company's first retail store in London.    The company announced plans to open a flagship on Regent Street at Oxford Circus. The location, which in the heart of the city's retail district, is just down the road from an Apple flagship.   

There is good news for retailers in a just-released survey on Halloween spending.   Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. That's up 8.3% from last year’s previous record of $8.4 billion.  

Visual content has made H&M, Topshop/Topman Forever21 the most successful social media brands in the competitive fast-fashion industry.   This was according to data from visual content performance platform ShareIQ. The analysis digs into the data for the first three quarters of 2017 among the top brands in the fast-fashion category in the United States: H&M, Forever21, Uniqlo, Gap, Old Navy, Topshop/Topman, Zara, Mango and American Apparel.  

Nearly all shoppers will be shopping a variety of channels this holiday season.   Ninety-six percent of shoppers plan to make a purchase from a retailer who has both a physical and an online presence, with 40% of them buying online and picking up in-store, according to a report by the International Council of Shopping Centers. And 81% of those shoppers plan to make additional purchases when collecting their item(s).