Marketing Tactics

Consumer electronics accessories brand Belkin has a new offering for Amazon Prime members shopping on its site.

The Canadian subsidiary of Best Buy Co. Inc. is opening its retail media network to third-party brands whose products and services it doesn’t directly sell.

A new study from luxury resale platform Rebag reveals that celebrities and social media have a big impact on consumer behavior in the space.

E-commerce creators using the TikTok social media network have new tools at their disposal in time for the holidays.

Shopping on social media is becoming increasingly popular — especially with younger consumers.

A regional northeast grocery retailer is ensuring that customers can have access to digital coupons and offers, even if they lack a device or Internet access.

One discount retailer has two of the five private label brands showing the highest sales volume increase during 2024.

Regional Midwest grocery/convenience chain Hy-Vee Inc. is providing a new messaging format for in-store brand advertisements.