Marketing Tactics

Overall, this was not a happy holiday for L Brands. Off the back of a flat holiday performance last year, group comparable sales fell by 4%.

L Brands’ sales fell in the crucial holiday shopping season amid the ongoing decline of its signature Victoria’s Secret brand.

The increase in holiday spending on gift cards far outpaced overall seasonal growth.

The planned Harry Potter-themed “Wizarding World” experiential retail store in Manhattan’s Flatiron District may be dragon-less — at least on the exterior.

Deloitte advises retailers to stress factors including convenience and digital enablement in the coming year.

Lowe’s Companies appointed a veteran marketer who worked with a fast-food giant and several beauty powerhouses to a new role in its senior leadership team. 

Bankrupt fast-fashion apparel retailer Forever 21 is focusing on e-commerce for its international offering.

Trade war, returns, and sustainable shipping are just some of the issues on consumers’ minds as 2020 begins.