Blue Nile sails into the enterprise cloud

An online diamond jewelry retailer is streamlining financial operations while personalizing customer experience at scale.

Blue Nile is rolling out Oracle customer experience (CX) and enterprise performance management (EPM) cloud solutions to increase the precision of its marketing tactics while driving more accurate and agile financial and operational planning across the entire organization. As a result, the retailer is able to hone its marketing program to be more personalized and timelier for each customer interaction across channels including website, call center, and showroom. 

In addition, Blue Nile is making its planning and budgeting process more efficient by seamlessly integrating data and processes with its core ERP and operational systems, aided by the Oracle EPM solution. Oracle Responys is assisting the retailer with implementation and customization. 

"At Blue Nile, everything we do is dictated by our customer-first philosophy and that includes the technology we select to run our business," said Andre Woolery, senior director of brand marketing, Blue Nile. "To preserve our focus on exceptional customer service as our business continues to grow, we needed to be able to seamlessly connect all parts of our organization. Oracle cloud applications are not only helping us bring all our teams together, but just as importantly, it is helping us really use data to our advantage. This will make a huge difference to both the experience we offer customers and the efficiency of our core business processes."