Lowe’s taps former Taco Bell exec as chief brand and marketing officer

Lowe’s Companies appointed a veteran marketer who worked with a fast-food giant and several beauty powerhouses to a new role in its senior leadership team. 

The home improvement retailer named Marisa F. Thalberg as executive VP, chief brand and marketing officer, effective Feb. 10. In the role, new for Lowe's, she will oversee all branding and marketing efforts. 

Most recently, she served as global chief brand officer of Taco Bell, stepping down last August. Thalberg joined the fast-food giant in 2015 as chief brand engagement officer and, in 2016, became the company’s first-ever female chief marketing officer. In January 2018, she was promoted to global chief brand officer.  

Prior to Taco Bell, Thalberg served as the head of corporate digital and integrated marketing worldwide for The Estée Lauder Companies and held various senior leadership roles at Unilever Cosmetics International, Sure Fit Inc., and Revlon.

Thalberg also founded Executive Moms, an organization for working mothers. 

“Marisa is a world-class marketer and leader, and we are thrilled to have her join the Lowe’s leadership team,” said Marvin R. Ellison, Lowe’s president and CEO. “Marisa brings extensive experience in building culturally resonant brands and delivering business value through marketing innovation and fresh thinking to inspire and engage customers. We are confident Marisa will lead our brand into an exciting new chapter for our customers and associates.”