Klarna hopes to create good vibes with new loyalty program

Dan Berthiaume
Senior Editor, Technology
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A global payment app is offering a rewards club for users across all its partner retailers.

Klarna, which enables customers to make online purchases in four equal installments with no interest or obtain low-interest financing for up to 36 months, is introducing Vibe. The new loyalty program provides shoppers with the chance to earn one “vibe” (point) for every $1 they spend on installment or financing purchases made via Klarna at any retailer.

Customers can sign up for the program through the Klarna app free of charge. Vibes can unlock rewards such as gift cards from retailers including Starbucks, Sephora, Foot Locker, and Uber. In addition, Vibe members will have access to exclusive online and offline sales and shopping experiences. And if a retailer accepting Klarna has its own loyalty program, Vibe members will earn points from these as well on top of the Vibe program.

Klarna has rolled out Vibe to a limited amount of users for now in a pilot, but says the program will be available to every Klarna customer in the U.S. by the end of summer 2020. Major retailers who have deployed Klarna’s online installment payment solution include Sephora, Modcloth, Hibbett Sports, Abercrombie & Fitch, Rue 21, and H&M.