Marketing Tactics

Numerator: Gen Z, millennials increasing private label spend
Younger consumers – who are often more financially challenged – are continuing to gravitate towards private label brands.
Survey: Consumers value in-store experience; still making unplanned purchases
While consumers say they plan to scale back spending in the face of looming tariffs, many have still found themselves making impromptu in-store purchases.

Walmart lowers back-to-school prices from 2024; launches tween apparel brand

Walmart Inc. is targeting back-to-school shoppers with discounts, a new private-label apparel brand, and streamlined online shopping for back-to-school items.
Survey: Consumers aim to balance sales, saving money during Prime Day

Limited-time deals, social media apps and online tools are having an influence on consumers' shopping during Amazon’s four-day Prime Day event.
Circle K rolls out mobile alcohol cashback program

Circle K is offering legal-age shoppers mobile cashback rebates on beer, wine and spirits, delivered almost instantly after purchase.
Deloitte: Back-to-school spending to hit $30.9 billion

Despite ongoing concerns about tariffs, consumer spending on back-to-school items is expected to remain roughly steady compared to a year ago.
More retail lessons from the beach boardwalk

The boardwalk, a mainstay of the summer beachgoing experience, provides many examples of merchandising and customer engagement retailers in any location can follow all year long.
Uber in online delivery partnership with 2028 Los Angeles Olympics

Uber has become the official on-demand delivery and rideshare partner of the LA28 Olympic and Paralympic Games, as well as Team USA.
Mike Tyson helps debut 'price fighting' e-commerce platform

A boxing legend is partnering to help launch a new online marketplace where selling fees go back to customers.
American Eagle features stores on Snapchat for back-to-school promo

American Eagle is teaming up with Snapchat to highlight its stores as back-to-school shopping destinations.

Numerator: Gen Z, millennials increasing private label spend

Survey: Consumers value in-store experience; still making unplanned purchases

Walmart lowers back-to-school prices from 2024; launches tween apparel brand

Survey: Consumers aim to balance sales, saving money during Prime Day

Circle K rolls out mobile alcohol cashback program

Deloitte: Back-to-school spending to hit $30.9 billion

More retail lessons from the beach boardwalk

Uber in online delivery partnership with 2028 Los Angeles Olympics

Mike Tyson helps debut 'price fighting' e-commerce platform

American Eagle features stores on Snapchat for back-to-school promo