Uber in online delivery partnership with 2028 Los Angeles Olympics
Uber has become the official on-demand delivery and rideshare partner of the LA28 Olympic and Paralympic Games, as well as Team USA.
In this role, Uber will design, implement and optimize rideshare operations across Los Angeles, as well as work with LA28 and its transportation partners to provide tech capabilities, operational best practices, and a strategic network of pickup and drop-off locations across the greater Los Angeles region.
LA28 also plans to feature the Uber Eats on-demand delivery subsidiary of Uber for mobile ordering within-venue at select locations and for athletes staying at the Olympic and Paralympic Villages.
“We’re honored to partner with LA28 and Team USA,” said Dara Khosrowshahi, CEO of Uber. “It’s a tremendous privilege for us to help people from across the globe move around Los Angeles and offer on-demand delivery to the Olympic and Paralympic Village.”
Uber will also provide comprehensive rideshare solutions including cars, bikes, and scooters to support multi-modal journeys to and from LA28 venues and mobility hubs.
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"Mobility is at the heart of what makes the Olympic and Paralympic Games extraordinary, connecting athletes to venues, fans to experiences and our global community across Los Angeles," said LA28 Chairperson and President Casey Wasserman. "Uber’s commitment to innovation and seamless service aligns with our vision to deliver an unparalleled Games experience that showcases the very best of what our city and these athletes represent."
The LA28 Games will mark Los Angeles’ third time hosting the Olympic Games, previously hosting in 1984 and 1932, and first time to host the Paralympic Games. As part of the partnership, Uber will support NBCUniversal multi-platform coverage of the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.
"With its leadership in tech and innovation, Uber embodies the spirit of the Olympics, making them the perfect partner for the upcoming Games," said Mark Marshall, chairman, global advertising andartnerships, NBCUniversal. “As we prepare to showcase the incredible athletes competing in Milano Cortina and Los Angeles, we look forward to collaborating with Uber throughout our extensive coverage and highlighting the seamless mobility experience they’ll provide during the Games.”
The LA28 Games are independently operated by a privately funded, nonprofit organization, with revenue from corporate partners, licensing agreements, hospitality and ticketing programs, and a contribution from the International Olympic Committee.
Uber Eats leverages Uber’s technology and logistics capabilities to partner with 825,000 retailers in more than 11,000 cities globally, with an average delivery time the company says is under 30 minutes.
